Prada is an Italian fashion label that was opened in 1913 by Mario Prada and his brother Martino. Similar to the start of other high-end fashion lines in the present, Prada began as a leather goods shop in Milan and essentially stayed that way until the 1970s. At that point, granddaughter Miuccia Prada inherited the line in 1978, and she and Patrizio Bertelli would change the direction of the design house.
Miuccia was the head designer for the brand, and Prada introduced a line of backpacks and tote bags made from military spec black nylon in 1979. The look didn’t catch on immediately, and, in the 1980s, the brand revised its image to seem more sleek and modern, with an emphasis on classic style. Their classic handbag, however, appeared in 1985 and was a success. From this point on, Prada experienced a rapid ascent as a top high-end fashion house.
Clean lines, basic colors, and high quality fabric formed the image for Prada in the ‘80s and ‘90s, but, because of a lack of logo and ostentatious appearance, the brand became an anti-status symbol at the time. But, only when the chain gradually expanded did Prada start to build up its reputation for high-quality goods – and became a status symbol in the 1990s.
Miuccia is still Prada’s head designer and Bertelli the CEO. Since the brand’s expansion, eyewear has been added as a product, including Prada sunglasses. The simple lines and classic styles made from high-quality material define the line of eyewear, and Vision in Style carries Prada sunglasses for ladies and men.
All of the latest styles are represented in Prada’s selection of sunglasses. No matter if you’re looking for oversized, aviator, or shield styles, you’ll find that Prada sunglasses are defined by classic and basic looks. Frames are solid black or mock tortoise, although a feminine touch is added on occasion. Styles PR 19IS and 21IS have a thin pink frame outlining oversized dark lenses. And, as far as the logo is concerned, most Prada sunglasses do not have one displayed, although some have the brand’s triangle symbol near the temple.